A boutique, military-owned North Carolina brokerage
There’s no place like Home Coach.
Build a business you’re proud of - with the coaching, infrastructure, and servant leadership of a firm that invests in its agents. And keep 100% of your commission.
Why Home Coach
“Whoever wants to be great must become a servant.”
Home Coach was built on a simple conviction: a brokerage should work for its agents, not the other way around. We’re not a franchise, and we’re not trying to be the biggest firm in North Carolina - we’re trying to be the best one to build a career inside.
That means real coaching instead of onboarding videos, real people answering the phone, and a fee structure that respects the work you put into every closing. Whether it’s your first transaction or your five-hundredth, you’ll have a firm behind you that treats your business like it matters. Because it does.
Steve has been a North Carolina broker for 28 years and is the Director of Home Coach School. That combination matters in two ways: when a transaction gets complicated, you’re led by someone who has already seen it - and when you have a question, there’s no ticket queue between you and the answer. You reach Steve, and you hear back fast, usually the same day.
We’re military-owned, and it shows. Esprit de corps - the shared pride and loyalty of a unit - is how independent agents at Home Coach still move like one team: nobody closes alone, and nobody gets left behind.
Steve HenionOwner, Home Coach Realty · Director, Home Coach School · NC broker for 28 years
What makes us different
Boutique isn’t a size. It’s a standard.
Support that answers
When you call, a person picks up. Our transaction coordinators are Broker-in-Charge licensed, so the help you get is real brokerage-level guidance - not a script.
100% commission
Your clients, your work, your money. Our plans are built so a flat transaction fee - not a split - is the norm.
Training that actually trains
We have our own North Carolina real estate school, with licensed instructors on staff. Education is part of the culture, not an upsell.
Technology that keeps up
A paperless back office, digital transaction management, and modern tools so you can run your business from anywhere.
Servant leadership
Leadership here means serving the people who do the work. Between our military roots and Steve’s 30-plus years coaching sports, putting the team first is second nature - it shapes how we solve problems, how we develop agents, and how we treat each other.
Transaction coordination
From contract to close, a coordinator keeps your file moving - so you stay focused on your clients and your next listing.
Find your plan
Five ways to run your business.
One standard of support.
Every plan includes the same coaching, coordination, and community - the only question is which structure fits the business you’re building.
100% Plan
For full-time agents who want to keep every dollar of residential commission.
- Keep 100% of residential commission
- $69/month cloud fee
- $145 anniversary fee
- $0 per lease
- 90/10 on commercial
Minimum of one transaction fee per quarter. The 10% commercial fee is taken off the top of the deal; no other commission fees on a commercial deal.
One Plan
For part-time agents or those just getting started - no overhead until you close.
- $0 monthly fee
- $995 anniversary fee
- $75 per lease
- 70/30 on commercial
- Move to the 100% Plan anytime
Residential fee of 20% is taken off the top of the deal ($1,000 minimum per transaction). Commercial fee of 30% off the top. No other commission fees on either.
Veteran Plan
We’re military-owned - this plan is our thank-you to those who served. Reduced fees, same full support.
- $50/month cloud fee
- $0 anniversary fee
- $0 per lease
- 90/10 on commercial
- Keep 100% of residential commission
Minimum of one transaction fee per quarter. Proof of veteran status required.
Teams
Built for team leads and their agents - one structure for the whole team.
- $249/month cloud fee
- $495 anniversary fee
- $0 per lease
- 90/10 on commercial
- Talk with Steve about your team
For teams of three or more brokers. All sales are in the team leader's name, and the team leader is responsible for all fees (transaction, monthly, and annual). A written team agreement is required, and each member must belong to the local MLS and be approved by the BIC.
Spouse Plan
Spouses share the same home, the same bank account, and are “as one flesh” - so we treat them as one when it comes to anniversary and transaction fees.
- $99/month cloud fee
- $145 anniversary fee
- $0 per lease
- 90/10 on commercial
- Ask us how it works
Minimum of one transaction fee per quarter. Each spouse must be a member of the local MLS.
Full fee schedules available on request - no surprises, ever.
Agents on Home Coach
Don’t take our word for it.
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Where we work
From the coast to Charlotte.
Home Coach agents serve communities across North Carolina - from the Virginia line to the South Carolina line, and from the coast to Greensboro and Charlotte. Boutique doesn’t mean small. It means every agent is known, supported, and held to a standard.
Hover a region - Home Coach brokers serve all of it.
Questions, answered
Everything agents ask us first.
Is Home Coach a good fit for brand-new agents?
Yes - some of our strongest agents started here. Between our in-house real estate school, one-on-one coaching, and transaction coordinators on every file, new agents get more hands-on support at Home Coach than almost anywhere else.
Can my team or existing brokerage join?
Absolutely. Our Teams plan is built for team leads who want better economics without losing their identity. Book a call and we’ll walk through how the transition works.
Do I need an active North Carolina license?
You’ll need an active NC license to join the firm. Not licensed yet? That’s literally what we do - Home Coach School can take you from zero to licensed.
How does the 100% Plan actually work?
Simple: you keep 100% of your residential commission and pay a flat $395 per transaction plus a $69 monthly cloud fee. No splits, no hidden admin fees, no games. Full fee schedule available anytime.
Ready for more
from your broker?
Tell us a little about your business and Steve will reach out personally - no drip campaign, no pressure.
Prefer to talk it through? Call or text (919) 714-7427 or email info@homecoachnc.com